I will not kid you: I spent lots of financial resources while trying to understand Facebook ads. With all the insights available and categories to choose from, the Facebook ads campaign process can be overwhelming… especially when it is your first time!
However, outsourcing your Facebook ads is not a guarantee for ads success! Yes, these Facebook ads can be confusing, but depending on your budget and business needs you might be better off running them yourselves.
But before you outsource your Facebook ads process to an advertising firm like shoppaz Digest, ask these 5 questions:
Of course, you need to free up your time by outsourcing your Facebook business ads to give you the space to focus on the revenue-generating tasks of your business.
BEFORE OUTSOURCING YOUR FACEBOOK ADS, ASK, “WHAT GOAL DO YOU INTEND TO ACHIEVE BY RUNNING THE ADS?”
What do you want to achieve by running Facebook ads for your business?
Do you want to sell a particular product or service?
Do you want to spread the word about your services or product?
Reach audiences beyond your own followers?
To achieve a % increase in sales?
More subscribers or followers?
BEFORE VENTURING INTO OUTSOURCING YOUR FACEBOOK ADS, CONSIDER, “WHAT IS MY BUDGET”
Think of the amount of money you are willing to spend both on your ads and on the advertising agency you intend to contract to keep your campaigns going?
Even though you can not determine explicitly what it will cost you to reach your goals, it should be clear to you how much you are willing to let go. Bearing in mind that most Facebook ads experts have a minimum required amount you have to spend on each ad!
To get the most out of your Facebook ads, you need a dedicated monthly budget that will help your your ads manager make your campaign goals into realities.
BEFORE OUTSOURCING YOUR FACEBOOK ADS, DETERMINE, “WHAT DO I REALLY NEED HELP WITH?”
Again, i admit, Facebook ads can be very complex. But be sure to think about what exactly you are finding difficulty with.
Is it the technical setup?
You really want to outsource Facebook ads to someone who can address your exact business needs.
Different ads agencies specialize in different areas, so it will benefit you to know ahead of time what you want to get done. This will help you narrow down your ads agency search. With the knowledge, you can save a few cash by keeping a few aspects of the process in-house.
BEFORE OUTSOURCING FACEBOOK ADS, ASK, “WHAT IS MY TIMELINE?”
Is this a long-term or short-term plan?
Do you plan to outsource various campaigns for months or years to come?
Or do you need someone to just show you the ropes before you takeover the management?
Just like countless marketing tools, Facebook ads can take some time to start yielding results and the right ads agency will know exactly how to experiment when you are not getting the ROI you expect.
But i will advice you outsource your Facebook ads until you can handle managing them on your own.
BEFORE SEEKING OUT AN ADS AGENCY FOR YOUR FACEBOOK ADS, THINK, “WHY AM I PURSUING THESE ADS IN THE FIRST PLACE?”
I know entrepreneurs are told to consider FB ADS as a prospective marketing avenue, but “considerations” are risky if you ask me!
Are you running Facebook ads just to keep up with the social media cliche?
Are you sure Facebook platform will boost your business?
Is your audience even on Facebook?
Don’t get me wrong, am not trying to discourage you from running Facebook ads!
The workload can be very tasking. So before you dive into outsourcing your facebook ads, make sure you have a solid strategy in place.
Make sure to answer these 5 questions before you hire your campaign specialist, and answer them honestly.