8 ways a facebook business page can help your business
8 ways a Facebook business page can help your business

The Facebook business page was designed to meet specific business objectives and depending on your type of business and your aim of setting up a Facebook Business page, you can enjoy the many opportunities presented by Facebook.

We have taken the time to outline below 5 unique ways you can use a Facebook business page for your business.

Brand Awareness

Maintaining a Facebook page can be tasking, but it is a necessity and should be taken seriously. The sole aim of every business is to communicate to as many potential customers as possible about the brand. A Facebook business page helps businesses determine how they are being perceived by their customer or potential customer.

If your brand’s competitive advantage is the quality of their product offering, a well managed Facebook business page can help the brand communicate this to the public and the cool thing is… it is free to set up.

Customer Relationship/ Support

The customer is always right 😊. Most of us entrepreneurs dislike this slogan but we have little choice in the matter.

You can use your Facebook page to relate directly with your customers, listen to their fears and complaints, and also get feedback from them. You can build trust and loyalty in doing this, which is the sole aim of every business. A lot of multinational companies have mastered the act of communicating directly with their customers using their brand Facebook business page.

The customer still determines the direction of the market. And if you are a very smart entrepreneur, take these set of individuals seriously.

  Product Display

This is common amongst online businesses these days, while it is an excellent use of your Facebook business page, it can also be a turnoff for your customers…

Don’t forget, Facebook is a social media platform, and people expect to be entertained, informed, and also get solutions to their problems. But these days, we see businesses posting pictures of their products at every opportunity they get and this can be a turnoff to your followers and can lead to an unfollow. So while it is good to showcase your products on your page, try to mix it up with engaging content.

Facebook Advertisement

This is the stew of a Facebook business page. Facebook advertising is an effective way to reach out to that potential customer you seek. But to achieve this effectively, online businesses have to run these ads through a Facebook business page and not a profile.

To access all the features that come with Facebook advertising, you need a Facebook business page and we cannot overemphasize this.

Soliciting Support For A Course

Charity organizations and NGOs can use the power of a Facebook page to educate and inform their audience.


Facebook page can be used to reward your loyal customers by offering check-in deals and offers.

Traffic Generation

Of-course, that your website or WhatsApp business number or group can get a lot of traffic by using freestyle or paid advertising.

Information Distribution

You can keep your customers informed on the latest and important news by posting them on your brand Facebook business page.

In our latest book, DIY GUIDE TO SETTING UP AND MANAGING A FACEBOOK BUSINESS PAGE we revealed some secrets that have been tried and tested that can help you achieve maximum results in a few of the above objectives.