When setting up your first Facebook ad campaign, it’s tricky to know where to begin. Facebook Ads Manager is one of the biggest ad platforms on the internet, and Facebook has an audience of billions that can make or break a business. Every small business looking to use social media to their advantage is battling for an edge in a massive free-for-all marketplace.

The good news is, there are simple hacks that will let you outsmart your competition on Facebook Ads Manager. Most of these tips and tricks are free and easy to use for beginners, but even many top brands don’t use them. Any small business that outsmarts the competition will immediately take a massive leap over their rivals and catapult themselves into the market conversation.

One of the best ways to give yourself an edge in the Facebook marketplace is to partner with a full-service digital marketing agency that knows the tricks of Facebook ads.

Seven simple hacks on how to outsmart your competition on Facebook Ads Manager

1) Grab them with a headline

The battle for your audience’s eyes is won or lost in seconds, so your headline needs to engage them immediately. Studies show seventy percent of people only read the headline before deciding to share, click, or move on. A headline should be clear, emphasize your product’s benefits, and contain action verbs like “get” or “try” to maximize your click-throughs.

2) Present your track record

When seeing an ad, the audience will want proof that this is a reputable product and not a fly-by-night scam. That’s where your social proof comes in. Use your track record of satisfied clients to sell the audience. This should include numbers of and links to positive reviews, testimonials from influencers, and average star ratings on top sites.

3) Create a sense of urgency

One of the most powerful tools in marketing is “FOMO” or “fear of missing out”. If you can convince your potential customers that this offer will not last long, they’re more likely to buy. Advertising limited quantities or a short-term sale can maximize your click-throughs.

4) The power of colour

With hundreds of posts in your Facebook news feed, most aren’t going to catch the eye of people passing by. To get people to stop and inspect your ad, you need it to stand out visually through clever use of color. The two types of ads that work best are light-colored ads with a near-white background, or high-contrast ads with strong colors.

5) Auto-play video

A static ad has a hard time getting people’s attention without an immediately engaging visual design, but an automatic video makes it easier. The sudden motion of a video will get people to stop and see something unusual, giving you a few seconds to catch their attention with your content.

6) Facebook Messenger makes direct contact easy

Facebook Messenger is Facebook’s integrated direct-messaging system, making it easy to converse privately with friends. Setting up a manned messenger or chatbot on your page lets you send promotions to anyone who messages you first. This is a constant stream of communication with already-interested parties.

7) Emotions and emojis

People react more to what they feel than what they think. Using words that reflect emotions is a great way to get people engaged in your product, but there’s a shortcut. The colourful emojis people use in text messages convey emotion without a single word, and a few carefully-paced ones can grab people’s attention in a hurry.