Facebook pages are one of the greatest resources for bloggers and businesses in any niche. This is because Facebook’s CTR (link click through rate) is incredibly high compared to other platforms. This makes Facebook invaluable.
For those who aren’t familiar, CTR is the metric representing the number of people who click on a link you share. This link can be a blog post, website, YouTube channel, email list, product for sale, and more. For most businesses, this link is the ‘purpose behind having a Facebook page’ in the first place.
5 ways to grow your Facebook page
1) Invite people to “Like” your page
This is a simple and an incredibly efficient method to grow any page. The key to this strategy; however, is to post quality content consistently. Don’t post links, re-shares, memes, or other content randomly. Instead, post organic/native content.
This is the content Facebook prefers and therefore will freely promote to other individuals. This allows more likes on each post. The more likes you have on a post, the more people you can invite to like your page as shown below.
Once you click on the “Likes” it will open up a platform to “Invite” people to your page. Do this by clicking the “Invite” button.
Do this on every Facebook post you choose to publish. Don’t be afraid to go back to old post and invite other people as well.
2) Share posts directly to large groups
Facebook groups are incredibly beneficial to any marketing strategy. They help individuals make connections, support each other, ask questions, and even grow their Facebook pages.
One of the biggest ways to help you grow your page is through sharing directly from your page to the group. The key to this is “sharing” and not directly posting. Many people organically post to groups, which is great, but not going to help you in this particular goal.
In case you aren’t familiar, I have set up step-by-step instructions to do this below:
- Go to the bottom right-hand corner and select “Share”.
- Next, you are going to want to select “share in a group”. This is not the default, therefore make sure you select the right one.
- Finally, type in the box the name of the group you want to share to and add a quality caption.
- Then hit “post”.
That’s it! You have successfully shared a post to a Facebook group.
Just keep in mind that not all Facebook groups allow this; therefore check the group rules before posting.
3) Participate in Facebook group threads
In the blogging world, participation threads are common and incredibly beneficial. These groups are dedicated to bloggers for blogging. Often times, social support and Facebook page growth are part of these threads.
4) Use large and engaging pages
Just like with big Facebook groups, shares from big (and engaging) pages are essential to growing your page quickly. For instance, when a large Facebook page such as Wide Open Spaces share my post, I have access to a big chunk of their audience. If this audience likes my content, it generally leads to more Facebook page follows and likes. If Wide Open Spaces gets a solid response from their followers (likes and comments) they will keep sharing my content and therefore more of their followers will keep liking my page. This can bring sustainable page growth over time.
So how can you get large Facebook pages to share your content? Well first of all it takes posting quality content consistently. Then I recommend you try a variation of the following: