I know this one may sound like the easiest thing to do, but many people fail to complete their Instagram profiles. Make sure to complete your profile with a small bio so people will know who you are and what you do. Also, put a call to action at the end of your bio because it will help with generating traffic back to your website!
You can make the call to action incentive a freebie that leads back to your site. Examples of a “Call To Action” at the end of your bio would be: “Click here to gain access to my resource library” or “Click below to get your free Facebook checklist“.
2. Put up great visuals
Since Instagram is a visual platform it’s super important to share relevant photos focusing on your niche and high-quality photos. Instagram is really huge for feeds with great visuals and color themes. There are a ton of places online you get high-quality photos to create great visuals.
Also, if you use any other artists or photographers pictures on Instagram make sure to give them full credit when you post the picture by tagging their handle (Instagram name) on the photo and/or you can give them credit by tagging their handle at the end of your caption.
3. Use other Apps to enhance your photos
Speaking of capturing top-notch photos, you can use different smartphone apps to enhance your photos for Instagram. Check out these apps on your iPhone or Andriod phone: VSCOCam, Enlight, Afterlight, Adobe Photoshop Express, PicsArts Photo Studio, and Fliagram.
4. Get a posting strategy
Find out what times your audience is mostly online and focus your posting strategy around those times. If you have a business Instagram account you can find out when your followers are most active online in the analytics feature at the top of your account to the right of your Instagram account name.
5. Hashtags! Hashtags! Hashtags
This one is huge! After you post a picture, make sure to put hashtags in the comment section under the picture right after you post the picture. It might take some time to find which hashtags work best for you but it’s totally worth the time. Using Hashtags totally work to boost your engagement and following but not just any hashtags will work.
If you put up hashtags such as #Like4Like #FollowMe then you might get a ton of spammers sent to your account. So, pick your hashtags wisely and focus on picking hashtags that fit in with your niche and the theme of your account.
Also, when you first start out it’s key is to find hashtags that fit in with your niche that aren’t super popular with over 1 million posts. Normally, hashtags with over 1 million posts will have a ton of posts therefore when you post it might get buried and not seen.
6. Be consistent
I know a lot of people who start out great and then stop posting for weeks. The problem with not having a posting schedule is that most people on Instagram might forget about your brand. So it’s super important to post at least once a day or once every other day to keep your content fresh. Being consistent also helps with bringing new followers to your account and also boost engagement. The key is to keep people engaged with your brand and or product(s).
7. Participate in Facebook groups
To increase engagement on your page, it is important you participate in social media promo threads in Facebook groups.
8. Show your personality
People love to get to see the real you because they get of sense of realness! So, showcase your personality and be fun with your posts! Post pictures of you writing blog posts, heading to an audition, out with friends & more!
9. Follow people in your niche
Yes! Most of the time if you follow people in your niche they will follow you back. It’s a great idea to follow people who you would like to connect and network with. For example, if you are a painter, follow other successful painters!
10. Engage! Engage! Engage!
Spread the love and make yourself known. People are more likely to connect with you if they know who you are first. Commenting on other bloggers + biz owners photos in your niche is a great way to network and build a community. I would say you do this DAILY!