How to grow a Facebook group from nothing to something
1. Join Sumo
Ever see a website that has that fancy bar floating on the top or bottom of the screen advertising something exciting? Yeah, that’s probably from SumoMe (actually Sumo… they just changed their name).
So, here’s how it works. Whenever anyone lands on your site, they see the bar floating at the bottom of the screen, doesn’t matter what page they enter on.
When they enter their email in the bar, a red notification pops up in the corner of your screen. You can check it every day to see if there are any subscribers. Then, you manually enter those subscribers into ConvertKit, where they’ll be tagged accordingly and receive an email with a link to join the Facebook group.
2. Add a link to the Facebook group in your top-level menu
It’s an important part of the website. Menu items are some of the most highly clicked buttons on your site, so it has the potential to be a huge driving force to group growth.
3. Feature the Facebook group on your home page
Anytime anyone lands on your homepage, they see the blogging group right away. You should provide a quick one-line description so they can decide for themselves if they are interested. The button takes them right to the group where they can request to join.
4. Advertise the group in your email signature
This isn’t fancy advertising, but it works. You can send boatloads of emails per day to bloggers, so why not take the opportunity to advertise the group to them? It costs you nothing, it’s not invasive, and it does not take time at all to setup. Easy peasy.
5. Mention the group in nearly all emails you send to your list
Whenever anyone subscribes to a freebie and opts into your list, they automatically are subscribed to an email funnel (a sequence of several emails that nurture them with relevant content). Many of those emails contain a link to your Facebook group.
6. Share the group on promo threads
Many groups for bloggers have weekly promo threads that are free-for-all threads on which you can share anything you’d like. Many people share blog posts or links to their freebies.
Now, it’s important to note that this does not apply to all groups. Some groups have an across the board rules that forbids sharing Facebook groups.
However, other groups don’t have that rule stated and, when appropriate, you could take advantage of sharing your group within the promo thread.
7. Share the group on social media threads
Again, as a member of many Facebook groups, you could take advantage of the social media threads as much as possible. In some groups, there are days that are specifically dedicated to Facebook.
On general social media days (days that any social media account is allowed) you could share your group, as well. However, you have to make sure the group does not have a rule that forbids Facebook Group promotion.
8. Pin a post on your Facebook business page referring people to your group
Again, nothing fancy here, just simple use of functionality that is already built into these platforms.
You can share the Facebook group to your regular Facebook business page, then you pin the post. Now anytime someone follows you on Facebook, the first thing they see is that you also have a Facebook Group!
9. Include a link to your group in Pinterest group board descriptions
You can include a link to the Facebook group in the description of your group board on Pinterest.
10. Create pins that link to your group
Pins don’t have to be just for blog posts and affiliate links. You can create a straightforward pin advertising your Facebook group and then set it free into Pinterest land where it will be clicked on and saved to various group boards.
Learning how to get people to join your Facebook group is a matter of trial and error. Yes, every niche is different – but, generally speaking, when you’re dedicated to something, it will happen. If you put the time into grow your group, you’ll find that it eventually will grow.